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Kline Analysts Say Clinique-Allergan Deal Sets Beauty Industry Precedent

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By: TOM BRANNA

Editor

Beauty industry analysts at worldwide consulting and research firm Kline & Company are calling the recent announcement by Estée Lauder to marry its powerhouse Clinique brand with specialty pharmaceutical company Allergan a shrewd diversification strategy by the cosmetics maker. The strategy will allow Estée Lauder to gain a foothold in the booming medical distribution channel. It will also position the Clinique brand for growth through cross-channel marketing and help balance the overall la...

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